Infomercial Consulting Drives CarMD Success
Salt Lake City, Utah, April 4, 2010 – - Launched in October of 2009, the CarMD Infomercial campaign created by Infomercial Consulting, in partnership with The Barry Marketing Group, is generating a positive media efficiency ratio (MER) of “more than 2:1 and, at times even more than 3:1,” according to a Corporate Case Study article in the March, 2010 issue of Response Magazine.
“Our consulting service, together with The Barry Marketing Group who produced the infomercial, spearheaded the initial product evaluation, creative concept and infomercial scripting,” said Bill Kittel, co-founder. “We are also assisting CarMD with media strategies, public relations, Web site development, shopping channel exposure, their retail launch and international sales.”
Infomercial Consulting provides full service consulting on all aspects of national and international direct response marketing, manufacturing and sales.
