INFOMERCIAL CONSULTING
Over the years, I have had so many people ask me for help with their Infomercials and Direct Response Campaigns, that I have decided to begin posting some of the lessons I have learned (sometimes the hard way . . . ) in over 35 years of experience in both general and direct response marketing and advertising.
Hopefully my thoughts will help others to avoid some of the mistakes (often nightmares) I have heard about when companies jump into an Infomercial campaign without any experience. Maybe eventually the reputation of the entire industry will improve with fewer people being taken advantage of and more success stories.
In future posts, I will be discussing many of the myths and pitfalls of doing an Infomercial or direct response campaign, and giving you a “fly on the wall” view of the direct response industry. In addition to outlining many of the secrets to DR success, I will also be sharing things to avoid in doing an Infomercial campaign.
So . . . as they say: stay tuned!
